This project was a redesign of an old, aged, Flat-file (one that was 12 years old, consisting of hundreds of individual HTML pages and no CMS) website. All old files and content were converted into a WordPress installation on a new server (keeping URL’s intact) with a fresh new look and functionality. Our team of content writers created hundreds of new pages worth fresh and unique content. Our SEO group attended to the task of reworking all of the old content that had been imported to fix it and make it rank.
The WordPress installation consists of a custom them with a visual builder on the backend, custom plug-ins, Salesforce API Service integration, a custom lead filtering & management interface, and custom advanced analytic tracking tools. Our graphics gurus did a new logo design and created the imagery, banners, landing pages, and email campaign templates.