Landing Page Design and Optimization
For business owners, landing pages could be the single most crucial element in their overall digital marketing efforts, as these pages are mainly responsible for converting traffic either as targeted leads or sales.
Implementing a solid SEM strategy is important, but it is only half the job. Once a visitor actually arrives on your site, now it is time to capture and engage them specifically for the method that they arrived. Simply sending all search traffic to your home page is NOT the right approach. Designing a pace that is specific to each ad, with the focused intent of the ad is how you increase conversions. As part of our Managed SEM service, we will develop highly targeted pages created to match your marketing campaigns and ad units.
If you already have landing pages created let us find out if they are working and improve them. Using A/B testing to measure the effectiveness of the smallest things such as a font size or a color can dramatically impact your return on investment. Landing page optimization (LPO) is the process of improving elements, flow, and interaction on a website to increase conversions.